Affiliations

• School of Information Technology, Makati Campus, Mapua University

Courses Taught

• Data Warehousing and Data Mining
• Web Systems and Technologies 1 and 2
• Information Management
• Application Management and Emerging Technoloyg
• Computer Programming 1 and 2

Research Interests

• Data Warehouse-Based Analysis of Social Media Marketing Effectiveness in E-Commerce
• Generative AI for Automated E-Commerce Product Description and Digital Marketing Content Generation
• Predicting the Effectiveness of Promotional Campaigns Using Historical E-Commerce Data
• Emerging Technologies and Responsible AI
• Social Commerce Analytics Using AI and Data Warehouse Technologies