Mapúa students win in Accenture tech competition with innovative, inclusive public transportation solution

A sample of the intended installation of BayaniHub’s exterior screens on an eSakay electric jeepney for displaying digital out-of-home advertisements

Students from Mapúa University topped Program the Future 2020: The Accenture Technology Campus Challenge with its online solution designed to benefit both commuters and public utility vehicle (PUV) drivers and operators.

Dubbed the “BayaniHub,” the entry is an all-in-one, low-cost scalable IoT (Internet of Things) solution that combines smart fleet-management systems, transit display retrofitting and installation, as well as passenger convenience features.

BayaniHub was designed by MoveMapúa composed of Information Technology students Gabriel Edrick O. Acuna, Eugenio Emmanuel A. Araullo, Andrea Camille Garcia, Jealine Eleanor E. Gorre, and Darwin A. Medel.

MoveMapúa explained the solution will help PUVs, as investments for the project will be done by partner companies, which leads to profit sharing in the long-run, enabling a potential monthly income of P120,000, while there will also be opportunities for advertisers to reach target markets BayaniHub’s smart ad platform.

A proof of concept of the hardware associated with team MoveMapúa’s proposed innovation's scanning capabilities for tracking PUVs' seat occupancy

BayaniHub will also provide information on the available PUV’s around their area and the time that these vehicles will reach certain stops in the cities, enabling commuters to plan ahead their day.

“It’s really about helping people plan ahead. Our solution will help shorten passenger lines at city stops and terminals and distribute appropriately the ridership in the country. We want our idea to be as inclusive as possible while leaving a net positive gain for all stakeholders,” Araullo said.

BayaniHub’s mobile application interface prototype

Program the Future is an annual competition wherein state and private university and college students are given the chance to present innovative and tech-savvy ideas to help uplift communities. It provides incentives to help innovative ideas transform into actual solutions. It also provides access to exclusive online training and mentorship by Accenture industry experts.

Accenture is a multinational company that provides professional innovative services across various industries. The company helps its numerous clients by sharing its technology and business process expertise, developing skills, and building partnerships.